K-Pop & Hallyu
K-culture & fandom

Official fan shops, a drama filming spot, and the etiquette for getting into a concert.

Drama filming locations

Real places you can actually visit. Tap "Make a cab card" to hand the driver a Korean-ready address.

Goblin (도깨비) · 2016

Jumunjin Breakwater

주문진 방파제 · Gangneung, gangwon

Where the two leads first meet — now a photo spot

Make a cab card →tell driver: Tell the driver "Jumunjin bangpaje"

Label flagships & merch

KWANGYA@SEOUL (SM flagship store)

flagship
SM Entertainment artists
Seongsu, seoul

SM Entertainment's flagship store, opened November 2022 in the basement of its Seongsu headquarters building.

  • • SM artists' albums and official merchandise
Hours not published by SM — check SM's official channels before going

KTOWN4U COEX

cd album
Albums and merchandise across labels
Gangnam, seoul

One of the two stores KTOWN4U lists in Seoul.

  • • Three floors inside COEX Artium
2F & 4F 11:00–20:00 · 3F 12:00–22:00

KTOWN4U Insa-dong

cd album
Albums and merchandise across labels
Jongno, seoul

The other KTOWN4U store in Seoul — handy with a day in Insa-dong or at the palaces.

  • • On Insadong-gil, the main Insa-dong street
12:00–20:00

Concert & fan-meet etiquette

Bring your passport

Tickets bought on the global sites are picked up at the venue box office with ID and your booking confirmation — Melon Ticket Global hands them out on the show day only.

Light sticks and recording — the show notice decides

Each fandom has its own official light stick. What you may bring in, and whether you may film, is set per show — read the show notice and follow the staff.

Your ticket is in your name

Global sites tie the ticket to the name on your passport. Buying under someone else's identity, or reselling, breaks the ticket sites' rules.