Where to shop K-beauty: 4 Olive Young stores the company runs for international shoppers, 5 brand-owned flagships, 14 products by category, and the tax-refund flow most travellers fumble.
Stores Olive Young names as its global tourist-district stores. Hours change — check Naver Map; ask at the till about immediate tax refund.
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Olive Young's global tourist-district store in Hongdae, with a K-pop corner.
Note: Hours vary — check Naver Map. Ask at the till whether immediate tax refund is available.
The first store where Olive Young added a K-pop corner for foreign shoppers (August 2024).
Note: Hours vary — check Naver Map. Ask at the till whether immediate tax refund is available.
One of the Myeongdong stores Olive Young runs as a global tourist-district store.
Note: Hours and floor count vary — check Naver Map. Ask at the till whether immediate tax refund is available.
Olive Young's largest store (opened 22 Nov 2024) — five storeys, about 4,600 m². Multilingual signage, foreign-language staff and English product names on the electronic shelf labels.
Note: Retail is on floors 1–3. Hours are not published in the announcement — check Naver Map before you go.
Flagships run by the brands themselves — for the experience (cafés, custom products, installations), not just shopping.
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Gentle Monster's Dosan concept building; Tamburins is listed at the same address. Daily 11:00–21:00.
An art-installation-style store — worth it even if you are not buying sunglasses.
Store, café, courtyard and pop-up zone; one fragrance, ISLE NUMBER #100, is sold only here.
Innisfree's current flagship — more of a sensory space than a shop.
Bespoke services: a custom Lip Sleeping Mask, a Neo cushion matched by AI colour analysis, and an AI skin analysis with a personalised cream.
LANEIGE's first global flagship (opened June 2026). Bespoke services can be reserved on the LANEIGE website.
A 1930s hanok joined to a 1960s Western-style house; special gift-packaging service.
Sulwhasoo's showcase store in Bukchon — pairs with a hanok-village walk.
Perfume and hand-cream brand; one of six standalone stores Tamburins lists in Seoul. Daily 11:00–21:00.
Tamburins' other Seoul stores: HAUS NOWHERE SEOUL and TAMBURINS SEOUL SEONGSU (Seongsu), Sinsa, Samcheong and HAUS NOWHERE DOSAN.
Popular products, named exactly as the brand lists them. Prices change with in-store promotions, so we don't list them.
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Heartleaf (어성초, a Korean folk-medicine herb) toner for sensitive skin.
Toner-pad version of the heartleaf toner — easy to pack.
Rice-based daily sunscreen from a brand built on hanbang (traditional Korean) ingredients.
Propolis + niacinamide serum; the brand calls it hydrating and balancing.
Rice + alpha-arbutin serum aimed at dull, uneven tone.
COSRX's snail-mucin essence.
Cream partner to the snail essence — for drier skin after a long flight.
Hydrocolloid spot patches — light and easy to stock up on.
The overnight lip mask; LANEIGE Seoul in Myeongdong also makes custom versions.
LANEIGE's cushion foundation; the Myeongdong flagship offers AI shade matching.
Glossy lip tint — look for it under its Korean name on the shelf.
Centella sunscreen from the same line as the Centella Ampoule.
Centella asiatica ampoule — the brand's calming staple for redness-prone skin.
Cushion foundation; the brand also sells refills and a mini size.
We don't name individual clinics or prices — we couldn't verify them. Our medical-tourism guide covers how to find a clinic that takes foreign patients.